P&G Trade Show

Client Procter & Gamble     Timeline Apr 2018
My Role Large Display Design, Print Collateral & Toolkit Design
Team Creative Director: Jess Benoit     Art Director: Linlin Yang     Copy Writer: Callie Smith 

Challenge
Launch the Day 1 brand amongst P&G recruiters during a ½ day event.

Plan & Purpose
- Celebrate the brand
- Present collateral
- Inform & Support
- Have fun

Solution
- Interactive learning stations
- New booths
- Printed materials
- Onsite partnering
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